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Gap Inc – Projection Pool

Gap Inc. was looking to create a summery atmosphere to reveal their 2015 summer collection throughout NYC snowy winter.

We answered with a real-life “swimming pool” created by #Projection with two 90% overlapping projectors.

Challenges in this project including building the customized projector rigging system in this small space, as well as working with the limited, old projector technology  of the time.