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SFW @ Cipriani 42nd Street

Cipriani 42nd Street®, an “Italian Renaissance inspired masterpiece showcases towering marble columns, soaring ceilings, magnificent inlaid floors and glorious chandeliers” was the perfect venue for the February 2018 SFW. Malan Breton, Mint Swim, Romeo + Juliet Couture, David Tupaz were just a few of the showing designers. This season, SFW also partnered with Papertrail Magazine in an effort to support the increasingly popular streetwear culture and young emerging designers like Dertbag, Shay Kawaii, H33M and Chicago Playground.

Once again ATD was called upon as the chief technical producers and directors to develop the fashion focused runways, catwalks and video driven backdrops for a packed house at this elaborate event. After enhancing and editing videos from designers and musical artists for better viewing on our massive screens, we seamlessly mapped the projections and perfectly synced playback. Our lighting experts provided a killer light show which added energy and emotion to the performance. And as always, our sound system helped entertain the crowd as upcoming artists including Jae Hall, Amanda Holley, Chris Stylez, Arielle and Vyse performed between shows. From design, equipment delivery and set-up, to full management of the live production and then tear down, we did it ALL!

“Style Fashion Week, producer of globally recognized fashion events, provides top designers a world class platform to showcase their collections. Each year Style Fashion Week presents the season’s must see shows, unforgettable performances and exclusive installations. The expansive Style Marketplace immerses guests in fashion as well as art and design.” ~ Style Fashion Week