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SFW @ The Theater at Madison Square Garden

The February 2017 Style Fashion Week took place at The Theater at Madison Square Garden and featured immersive runway shows headlined by MALAN BRETON. Special performances by Sky Ferreira, hip-hop artist Layzie Bone (Bone Thugs & Harmony), Pop Singer Jeff Timmons (98 Degrees), Miri Ben-Ari and many other top acts entertained a packed crowd of consumers, fashion industry insiders, VIPs and celebrities.

As the chief technical producers and directors, ATD created immersive runways, elaborate catwalks and massive projection screens to showcase these fifteen designers and their latest collections. Our video experts editing and enhanced the designers and musical artists videos for better viewing on our massive screens. These projections were then mapped and perfectly synced from our state-of-the-art projection system. Our lighting was critical in conveying the proper atmosphere of the event, while our premium sound set-up engulfed the audience in music. The entire production, from design, equipment delivery and set-up, to full coordination of the live production was made possible by our incredible team.

“Style Fashion Week, producer of globally recognized fashion events, provides top designers a world class platform to showcase their collections. Each year Style Fashion Week presents the season’s must see shows, unforgettable performances and exclusive installations. The expansive Style Marketplace immerses guests in fashion as well as art and design.” ~ Style Fashion Week