TAG Heuer Connected Release Event

Frédéric Arnault launched TAG Heuer’s new Connected watch in attendance of Ali Krieger, Ashlyn Harris & Paulina Vega at an immersive event in NY on March 12. The highlight of this new model is the immersive sports experience developed in-house, the TAG Heuer Sport app. It provides detailed tracking for golf, running, cycling, walking and fitness sessions thanks to the watch’s built-in GPS and heart-rate monitor.

In order to highlight these features, ATD Audio Visual provided audio, video, and lighting to this experiential event. With multiple themed activation exhibits, this event was packed with audio visual elements. This included gear from L’Acoustics, Robe Lighting, MA, and Panasonic. We helped create projection mapped hills that were synced with lighting and floating screens playing branded content to show off the nature elements of the watch. This was pulled off using Disguise media servers and the Christie Spyder X80.

Press was invited to check out the new watches and enjoy the experience during the day. A keynote address given by TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault, transitioned the event before a cocktail reception with a DJ to finish the night.


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