Panera Bread Projection Mapping
ATD Audio Visual provided stunning projection mapping for Panera Bread’s PR event. This high-energy event launched new “Full of Good” grain bowls at Bowlmor lanes in New York City. Four tables were setup with bowls displaying multiple looping animations. The bowls came to life with ingredients flying in and out. Also, information about the new product displayed in bright high resolution video. Instagram influencers and media outlets were able to try the bowls while getting up close and personal with ATD’s projection mapped tables.
Each table had a laser projector with short throw lens directly above it. Stealthily placed trussing and cabling helped create a smooth experience for attendees. Datatons multi-display software Watchout handled this 3D mapping and content playback. Additionally, the Christie Spyder X80 Image Processor handled the distribution of high-resolution video.